You can easily create a bookmark icon / URL icon / Domain Icon / favicon.ico for your website.
This is usually called favicon.ico, and usually exists in your web root folder (htdocs, public_html, etc).
Why would you do this?
- Your Brand is present in the users Browser URL/URI field in browsers and/or on the browser window or tab title
- Your Brand is present in the users browser bookmarks
- You user can easily find Your Brand in their bookmarks list – from my perspective, this is a big win.
- I have a couple of options bookmarked for the types of online service I use most, and in the cases where one of the sites has no favicon and another does, I inevitably end up using the site that has the favicon, simply because their favicon stands out immediatly in my list of bookmarks.
Your favicon can be a .ico, .gif or .png file.
I use .png more and more. I use a 32×32 pixel file but you can use 16×16 also.
Generally, for the simple/default case, you just name the icon as “favicon.ico” and upload it to the root directory of your website. The broswers will check for it there (http://www.yourdomain.tld/favicon.ico).
You can also use this markup, per page, to have a favicon per page.
<link rel=”shortcut icon” href=”/img/favicon.ico”/>